Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

Then maybe an orange and redand then red going aroundbecause that's the darker colour,isn't it, out of the two.Then the orange again,just a ... create and design his own company logo.

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...

Recent Super Bowl logos have raised questions as their colors have suspiciously aligned with the teams that ended up in the game. This pattern has led fans to speculate whether these color choices ...

"Undefeated," for its court design in 2025 — which hasn't received the best reviews so far. The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference.