A logo that looks “close enough” to an existing trademark can still be rejected. Search multiple databases, not just the USPTO, and consider hiring a professional search firm for valuable logos.

The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

The logo text features an upgraded, modern take on the classic Roblox font. The logo image remains similar, but the small square inside the larger square has increased slightly in its relative ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

LOOK: Magic unveil new logo, uniforms in 1990s-inspired rebrand ahead of 2025-26 season The Magic will utilize pinstripes and 'the star' as part of their rebrand By Chris Bengel ...

Since the iconic search engine's launch, Google's logo has undergone all kinds of changes in order to reflect the times. Here's how it evolved over 20 years.

On Monday, Twitter changed its on-site logo to an image associated with ailing cryptocurrency Dogecoin, which is based on a decade-old meme: Doge, depicted as a jovial-looking Shiba Inu. It’s an ...

Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

The WNBA logo was changed to its current one back in 2019. Since that time, though, basketball fans have debated over the years exactly who the player is. We kn ...

It is very much possible to have style without having a substantial budget. I did not have to spend a fortune to create a logo that translates the iconography of my industry into an icon in its ...