In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color-blocked “G” for gradients. Google’s new logo keeps the same letterform, as well as the bright red ...

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.

Google last made a major change to its logo in September 2015, when the company updated its font to a sans-serif typeface. At the time, Google also revealed a new “G” logo that incorporates ...