At this year’s Comic-Con in San Diego, DC Studios had a minimal presence compared to Marvel. One big announcement was made by DC Studios co-head James Gunn, however.

The logo is 10 years old, so it was time for a change, said Carmen Young, Whiteland’s director of administration. “Our old logo was a little over 10 years old and it was very complicated.

It’s a logo without any bells, whistles, stars, or stripes. Simple and minimalist, it comes in two simple color palettes: black-on-white and white-on-blue.