The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

It’s a larger-than-life tribute to the season and all the emotions that come with it. New Brunswick zine-maker Olivia Thomson ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

According to the team's website, "Inspiration for the 90th season logo design is an homage to the Lions team logo from the 1960s (1961-1969), which is also honored in the WCF memorial logo and the ...