It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

The Super Bowl 59 logo, designed by Tahj Williams, combines Mardi Gras culture with NFL history. Learn about its design, creator, and more.

The updated logo, which adds new classical architectural details, is a direct reflection of the Trump agenda.

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color-blocked “G” for gradients.

Regardless of the band members’ intentions, Kiss’ logo stoked controversy for its perceived similarity to the SS Bolts, the symbol of the Nazi Party’s Schutzstaffel paramilitary organization.

When brainstorming ideas for a 250th-anniversary logo that could bring the country together, members of the Chermayeff & Geismar & Haviv design studio considered stars, gradients and — of course ...

New coach. New quarterback. New era. New (alternate) logo. The New England Patriots 2024 season can be summed up by the first word of the team's location: New. For all those Patriots fans who do ...

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

Twitter's new interim X logo will probably face "changes later" and "certainly will be refined," according to Elon Musk.

Many have expressed their approval and amazement at Morgan's design talents, while others did not find the alternate logo to be all that appealing. "That's cool, but it just feels wrong," one ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.