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Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.
Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived automotive brand logos could be; remember, Ford has been using essentially the ...
The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...
Finally, it's noteworthy to understand that a logo design isn’t something that can be tossed off in five minutes, and depending on who a company hires to do the designing, a logo can cost up to ...
Choosing the best logo design software can be ... Famous for its clean, easy-to ... They always look best with a kicking logo. As a company that’s made its considerable reputation by delivering ...
Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.
Texas travel stop chain Buc-ee's is suing a South Carolina-based clothing company, claiming it copied its iconic beaver logo, according to court documents filed last month.
2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.