The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO. Plus Icon Film Plus Icon TV ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...

Most notably, the logo shows the American flag on top of the White House rendered in color, a detail that hasn’t been included since the early aughts. The Biden-era design (top) and new version ...

Mazda’s “word mark part of its logo has been around since 1975,” and when the automaker “launched its very first production passenger car in 1960, it wore a combination of a work mark that ...

McLaren's first logo featured a combination of multiple text elements and images. It included a green and white checkered flag symbolizing the finish line, a silhouette of a McLaren F1 car, a Kiwi ...