Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

The Abercrombie & Fitch logo has lost the power it once wielded. SAN FRANCISCO, CA - FEBRUARY 22: A woman stand near an Abercrombie and Fitch store on February 22, 2013 in San Francisco, California.

Abercrombie and Fitch will strip its once-ubiquitous logo from its clothes as sales continue to tumble. The Abercrombie & Fitch logo was once emblazoned on the retailer's sweatshirts and T-shirts ...

Abercrombie & Fitch will cease putting its logo on its clothing sold in North America by the spring of 2015, the teen retailer said, responding to customers who have been avoiding such identifiers ...

Abercrombie & Fitch Co. has been downsizing its selection of apparel featuring its brand logos in favor of more stylish non-logo clothing for months. It’s both an acknowledgement that its once ...

NEW ALBANY, Ohio — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop elsewhere.

Abercrombie & Fitch is giving its traditionally logo-heavy apparel a facelift. The struggling brand will start stripping the once-desirable A&F name from most of its clothes in an attempt… ...

The Abercrombie & Fitch logo has lost the power it once wielded. The company is trying to stock trendier clothing — and it turns out that means stripping off the once-prized Abercrombie logo ...

Abercrombie & Fitch(ANF -0.64%) feels their pain where it hurts the company most -- in the bank account -- and is shedding the logo-wear for good in North America.

Excluding special items, Abercrombie posted $14.1 million in second quarter net income, or 19 cents per share, a figure that was nearly twice as high as the 10-cent per-share analyst consensus.

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring, reports ...