Already a subscriber? Log in The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere.

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Zuma Press. It's about to get a lot harder to tell who is wearing Abercrombie ...

Abercrombie & Fitch ("A&F") has been a fashion ... so the company is going to stop putting its logo on its merchandise. It’s great news for the business, and should be instructive to other ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. New and improved management: 6 of 7 officers joined ...

Learn more. NEW ALBANY, Ohio — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled Thursday after reporting weak sales as more teens shop ...

Apparently, Abercrombie has already reduced its logo-branded merchandise by half for this fall season. A&F CEO Michael Jeffries claimed on a conference call with investors that the logo-free ...

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...