The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down ... have been untouched for over 40 years.” As the first step of ...

The ‘Taegeuk’ logo – the airline’s blue and red logo for over 40 years – has also been simplified into a monochromatic dark blue. The first aircraft to sport the new livery is a Boeing ...

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.