Upper funnel: Use location as a proxy for audience. In an increasingly cookieless world, it will become harder to find specific audiences online. Context will re-emerge as the best way to find people.

In fact, location-based marketing holds significant power for businesses in today’s smartphone-filled and privacy-focused world. Here’s what sets it apart from other currently available methods: ...

Technology Artificial intelligence can find your location in photos, worrying privacy experts December 19, 20235:01 AM ET Heard on All Things Considered Geoff Brumfiel ...