Arizona State Press10mon
Bill: Imposter bracelets lack benevolence
To date, they have sold 31 million and counting. And like any trend with the possibility of profit, the LIVESTRONG bracelet has created many impostors. A few worthy causes followed the bracelet craze, ...
KTVZ9d
How the Livestrong wristband survived Lance Armstrong
Everyone was parting ways from the former legend. The Livestrong organization remained the one uncontested part of Armstrong’s story. However, in the words of the foundation’s CEO Suzanne ...
Business Insider India9y
Athletes and celebrities are crazy about this $32 charity bracelet that has water from Mount Everest and mud from the Dead Sea
The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to ...