DVF sales associates live streaming on Tmall. DVF Another benefit to brands running their own show is avoiding fraudulent streamers. Top-tier streamers are under intense scrutiny from the ...

Sales from live streams are expected to grow more than 100% in 2020 vs. 2019 to almost 9% of all online retail sales. In 2019 approximately 37% of China’s online shoppers made livestream purchases.

Live-streaming is becoming a big business in China, and Momo is well positioned to profit from it. Momo has higher margins and a much larger presence in mobile than closest competitor YY.

Live-stream e-commerce has been booming in mainland China, while viewers followed influencers to splurge a total of 1.2 trillion yuan in 2020. The annual sales figure was more than 50 times that ...

Live-streaming has also created opportunities for middlemen. Feng Yanhui is a 30-year-old from Heze who buys peonies from farmers and re-sells them by live-streaming every evening.

The push was largely a bet: rural live-streaming had existed before but hadn’t truly taken off. In 2019, Taobao’s goal was to attract a mere 1,000 farmers to its platform.

At the height of China's Covid-19 epidemic, in February alone Taobao, the platform which sees the largest number of live-streaming sales, saw an increase of 719% in new sellers across the country.

Tech giants from Meta Platforms to ByteDance face challenges in cracking the live-streaming e-commerce market in the US, as technological gaps and a lack of charismatic talent have made it ...

Ms Drolma, who now has 2.2 million followers on Kuaishou, decided to cash in on her newfound fame by live-streaming about local farm produce – an increasingly popular online marketing strategy.

Here’s all you need to know about the FIDE Women’s World Cup 2025 final between India’s Koneru Humpy and Divya Deshmukh.