And it’s not just hype. Forecasts show that by 2026, sales from live online shopping will grow by 36%, accounting for over 5% of all e-commerce sales in North America. With 2025 set to be a tipping ...

Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

The American live-stream shopping app recently reached a $5 billion valuation. It wants to succeed where others have failed.