LUBBOCK, Texas — An app called WhatNot is taking live shopping to new heights. Watch Technology Tuesday (4/22/25) on the video player above.

QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products.

The company spent much of the event pushing TikTok Shop partners to test out live selling. Attendees with expertise on TikTok's Chinese sister app, Douyin, shared insights.