And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need ...

Search Engine Land » PPC » LinkedIn Ads rolling out generative AI, new ad formats Chat with SearchBot Please note that your conversations will be recorded. LinkedIn is testing generative AI and ...

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that ... Alongside this, it’s launching a recruitment AI agent aimed at smaller businesses, a synthetic ...

LinkedIn has launched a new product — Direct Sponsored Content — that allows advertisers to use "dark posts" that don't appear on their brand page. The dark posts allow for advertisers to test ...

If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be.

At any given time, a job opening on LinkedIn receives ... and that’s where recruitment bias comes into play. Amazon’s AI for recruitment is one of the famous examples of the biased outcomes ...