Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this way. The increase in marketing via the B2B social network is on the rise, thanks both to ...

GDPR went into effect last week in Europe and is having a ripple effect on the ways brands marketing in the United States. Here are four ways marketing behavior in the U.S. might pivot as a result.

Leverage remarketing with content marketing Remarketing is a low-cost, high impact marketing method, which will be particularly useful post-GDPR when email lists could potentially be smaller.

But for most organizations in the US has GDPR resulted in real change? The answer is “yes” and “no.” The CMO Council surveyed 227 senior marketing executives on a post-GDPR world. They found leaders ...

LinkedIn has experienced a resurgence over the past few years. In 2022, the Wall Street Journal opined that LinkedIn might be the best social media network due to users' ability to connect, use ...

LinkedIn is on a mission to prove that B2B marketing is just as important — and can be just as sexy — as B2C marketing. Professional networking platform LinkedIn today kicked off a new ...

Although an early draft of the GDPR limited mandatory data protection officer appointment to companies with more than 250 employees, the last version has no such restriction. Though GDPR may seem ...

The Microsoft Corp.-owned professional networking platform LinkedIn has been ordered to pay €310 million ($334 million) by the European Union’s privacy regulator over targeted advertising practice ...

The decision stems from a 2018 complaint by the French non-profit organisation, La Quadrature Du Net, and an initial inquiry examining whether LinkedIn processed the personal data of its users ...

Search Engine Land » Platforms » Microsoft » LinkedIn » LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers Share LinkedIn has introduced on-demand video courses that ...

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts. Leverage LinkedIn Live Thomas J. Armitage. Sales Executive, Site-Seeker. LinkedIn is the ultimate B2B ...