Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. LinkedIn was originally created as a platform for professionals to connect through social ...

Nine months into her role as chief marketing and strategy officer, Jessica Jensen says it’s never been more necessary for ...

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology. To stay current with what the working world is ...

Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $26.2 billion acquisition by Microsoft, along with a rollout of new features and site improvements, LinkedIn ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for ...

Professional networking platform LinkedIn today kicked off a new campaign touting its B2B marketing tools. The brand has also debuted a slate of products and tools designed to aid B2B marketers and ...

LinkedIn now derives up to 15% of its ad sales from the likes of Mercedes-Benz, Cartier, Louis Vuitton and other consumer brands. Here’s why this platform, known primarily for job searches and ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not ...