2. Integrate your CRM to follow up with leads right away Depending on what platform you’re using, LinkedIn might allow you to directly integrate with your CRM for lead gen ads submissions.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as ...

LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads. LinkedIn launched a new feature allowing businesses to boost posts specifically ...

If your goal is lead generation, this is the number of leads generated. Clickthrough rate (CTR). This is the percentage of people who clicked on your ad. This metric indicates relevance: The higher ...

Marketing platform HubSpot conducted a study with 5,000 businesses and found that LinkedIn traffic generated the highest visitor-to-lead conversion rate. The conversion rate of 2.74% was three ...

Lead generation ads may also target individuals or geographic areas based on interests, demographics, zip codes, income, keyword searches or other advanced metrics.

Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their ...

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising ...