From sharing original content and storytelling to thoughtful interaction using LinkedIn’s tools, there are many ways to create meaningful dialogue with followers.

Below, 20 Forbes Business Council members share smart ways to increase engagement on your LinkedIn posts and other content. 1. Align Each Post With Specific Goals Forget the vanity metrics and ...

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. LinkedIn posts with links get more interactions than posts ...

Native content (with no links) delivers far better results on weekends. Engagement rates for native posts are more than five times higher than those with external links, underscoring LinkedIn users' ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

LinkedIn emphasizes professional relevance over viral trends. Its algorithms prioritize meaningful conversations and interactions, making it a space where quality content and authentic engagement ...

LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack ...

The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content ... As LinkedIn ...