There are a number of resources to help you create your background photo, and LinkedIn even includes the option to upload one of their templates as well. 3. Craft a compelling headline.

Canva makes it a snap with their customizable LinkedIn banner templates. When you customize your background, you make your profile stand out. 3. Update Your About. Your About (formerly ...

You've got a custom LinkedIn URL. You've got a killer headline ... I see lots of profiles that don't have background pictures at all. But remember, the more visual your profile is, the better!

and educational background with keywords. Your profile isn’t a term paper so don’t worry about a little repetition. A LinkedIn search scans for keywords, and once on the page, so do people.