And just as with your ad copy and creative, you must also test and optimize ... When I hear statements like "LinkedIn Ads do not work for our B2B brand," my first reaction is to ask what you tested to ...

Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, ...

Creative B2B ads — both display and video — on Microsoft's B2B network LinkedIn received 53% more viewing time and an average of 61% more likes, encouraging next steps that can foster connections.

These companies can’t afford to waste money on reaching the wrong audience, said Jae Oh, head of ads measurement at LinkedIn. These marketers face economic pressure, competition and budget constraints ...

While the platform has limitations, there are ways to optimize LinkedIn for your needs. LinkedIn is home to more than one ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign ... “While you won’t see ads for everyday items like washing machines on LinkedIn, this ...

130% higher video completion rates and a 23% higher view rate compared to standard video ads. B2B marketers across India face intense pressure to show campaign impact. New LinkedIn research ...