One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns. LinkedIn ...

And having a solid LinkedIn profile includes choosing a cover or background photo. While having the standard LinkedIn background photo is a good starting point while you brainstorm ideas ...

LinkedIn is a significant part of B2B marketing, and the platform is still evolving to enhance the experience of marketers, especially when it comes to video marketing. LinkedIn's Business of ...

Sachin Sharma, Director of Marketing Solutions at LinkedIn, discusses B2B marketing ... often operating in the background to optimise campaigns and improve effectiveness. Many of these AI-driven ...