And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need ...

Search Engine Land » PPC » How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns Chat with SearchBot Please note that your conversations will be recorded. Are you running ...

Which means, as a B2B marketer, your audience is definitely there! And of course, LinkedIn wants you to attract prospects—with paid advertising. But creating effective ads on LinkedIn can be a ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

LinkedIn’s UX and bidding and targeting ... For its market share, Reddit made arguably the most significant moves in B2B advertising in 2024. With new ad types, audience features, advanced ...

For almost a decade now, he’s been spearheading LinkedIn’s Ads business, and has been instrumental in growing the employment-focused social media platform’s advertising business. In his role, he works ...

LinkedIn Ads has launched a new ad addressing wasted ad spend. Created in-house by LinkedIn Brand Creative, the campaign features two 30-second spots demonstrating how the platform enables businesses ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately ...

LinkedIn has made some improvements to its advertising attribution models, in order to ensure that its data is more representative of actual ad response, as opposed to the assumptions of traditional ...