We've posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone's favorite B2B social ...

LinkedIn offers a range of advertising options to amplify your reach and target specific audiences. Sponsored content allows you to promote your posts to a wider audience, increasing visibility ...

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads ...

LinkedIn offers a lot of options for targeting criteria, so it may take a few tries to get it right. You can add filters such as location, job title, company name, job function, industry, etc.

How to Get Started with LinkedIn Publishing LinkedIn campaigns - like so many campaigns on other platforms these days - begin with content. Great content, that is, if you want to have a shot at ...

5. Use LinkedIn’s Employee Advocacy Tools to Expand Your Reach There are a few ways to get more mileage from your organic content without pulling from your advertising budget.

LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers. Microsoft Audience Ads is the native ad platform ...

LinkedIn’s ad revenue grew by 29% to $154.1 million in the first quarter of 2016, thanks to nearly 80% revenue growth from sponsored content alone. For those of us who want to sell products and ...

LinkedIn is currently testing the feature with more than 70 organizations, including Accenture, Avanade, and Microsoft. If you aren't a part of the testing group, don't worry, a larger rollout ...

We've looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what's left? Marketers using video in their marketing mix will want to make sure their YouTube ads are ...