The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Search Engine Land » PPC » LinkedIn expands video ad options and enhances automated campaigns Chat with SearchBot Please note that your conversations will be recorded. LinkedIn is rolling out ...

However, creating document and thought leader ads with LinkedIn makes those excuses less valid. A document ad is essentially a carousel ad for non-marketers. The two most common mistakes people ...

AI-generated writing is now all over the internet. The introduction of automated prose can sometimes change a website’s character, like when once beloved publications get purchased and ...

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics ...