LinkedIn now derives up to 15% of its ad sales from the likes of Mercedes-Benz, Cartier, Louis Vuitton and other consumer brands. Here’s why this platform, known primarily for job searches and ...

Today, I'm going to delve into harnessing LinkedIn ad campaigns. I'll explore why they're crucial, share winning strategies and discuss how to create spot-on content across different stages of the ...

Working Webinar Series Low-Cost and Effective LinkedIn Ads That Convert LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ...

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

Businesses can target their B2B sales by company, seniority or job title, or a combination, for example. LinkedIn data from April said that members with C-suite titles grew by 11 per cent year on ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn has over 277 million members worldwide with millions more being added every year, making it the most valuable social networking site for B2B marketing today. Mintigo has spent the last ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

A new global campaign from career website LinkedIn aims to encourage adult job seekers through the eyes of youth. The campaign, titled ‘Find your in,’ follows a young girl loitering in a ...