Most of these options have been available for some time, so nothing major was announced at the event, with LinkedIn more looking to enhance its existing video ad offerings to align with usage trends.

Search Engine Land » PPC » 7 LinkedIn Ad settings and tactics you didn’t know you needed Chat with SearchBot Please note that your conversations will be recorded. LinkedIn Advertising presents ...

Today, I'm going to delve into harnessing LinkedIn ad campaigns. I'll explore why they're crucial, share winning strategies and discuss how to create spot-on content across different stages of the ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Learn More Following in the footsteps of Meta, LinkedIn has announced a generative AI tool to help automate the writing part of ad campaigns housed on the professional network. Dubbed AI Copy ...

Search Engine Land » PPC » LinkedIn expands video ad options and enhances automated campaigns Chat with SearchBot Please note that your conversations will be recorded. LinkedIn is rolling out ...

LinkedIn has also shared some ad design tips, noting that vertical-aligned ads perform best. LinkedIn says that marketers should also design their ads with “divided attention” in mind ...

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...

Marketers are taking note. While LinkedIn has long been central to B2B social marketing strategies, B2C marketers are increasing investment, driving up ad prices and spending. Insider Intelligence ...

“This is LinkedIn season,” said Leesha Anderson, the vice-president of digital marketing and social media at Outcast ad agency. “Most have switched over to LinkedIn over the past year . . .