LinkedIn Ad Placements Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view. Carousel image ads and video ads appear in the ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

All reporting in one place: Marketers can now see LinkedIn ad performance alongside all other channels in Campaign Manager. This includes both desktop and mobile traffic in cross-device reports.

LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists. Conversions (e.g., Insight Tag, CAPI, website actions). Retargeting.

But today, 50% of today’s mobile gamers say they prefer the ad-supported model over pay-to-play games or those based primarily on in-app purchases. That’s an increase of 138% over four years.