LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

Search Engine Land » PPC » How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns Chat with SearchBot Please note that your conversations will be recorded. Are you running ...

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...