If you haven’t done a LinkedIn ad campaign before, it’s hard to imagine what it might look like without some type of example. So, here you go. In fairness, this campaign was one of the ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

Today, I'm going to delve into harnessing LinkedIn ad campaigns. I'll explore why they're crucial, share winning strategies and discuss how to create spot-on content across different stages of the ...

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

Online communities from LinkedIn to Reddit are buzzing over the two-minute mini musical ad, titled "Everything is Fine," ...

I love to be proven wrong, especially when performance improves. We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

LinkedIn Ad Placements Text ads and dynamic ads appear on the LinkedIn website at the top of the page and/or right column in the desktop view. Carousel image ads and video ads appear in the ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

LinkedIn requires that advertisers must have a minimum of 20,000 visitors (or "leads") to their website in order to sign up, but there is no minimum ad spend. LinkedIn would not confirm the cost ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn ...