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4. Leverage LinkedIn’s Feature section. Finally, consider using LinkedIn’s Feature section, as it provides you an opportunity to add media as well as link to external websites.

Forty-five percent of people on LinkedIn have outdated information on their profiles. Learn what you should have in your profile's work experience section, and how often it should be updated.

Your About section is the largest space for adding compelling copy and LinkedIn SEO keywords. With 2,600 characters worth of space, you can’t afford not to optimize this section.