4. Leverage LinkedIn’s Feature section. Finally, consider using LinkedIn’s Feature section, as it provides you an opportunity to add media as well as link to external websites.

The summary, however, tells me about you as a person. It's the place on your LinkedIn profile where you tell your story -- your career path, transition from the military, goals and results.

P.S. In your summary, numbers are worth a thousand words. One other technique that’s important to incorporate into your LinkedIn profile, especially in the summary, is the use of numbers.

Next, I tried Reid Hoffman. As he founded LinkedIn, he really ought to know how to do it. His summary begins: “All aspects of consumer internet and software.

Hillary Clinton’s summary teaches two lessons in how not to do it: no jokes and stick to the point, says Lucy Kellaway View our accessibility guide.