Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

LinkedIn has revamped its Sponsored InMail tool with the aim of making it easier for marketers to reach their target audience on the platform. The social network believes this update will allow brands ...

Sponsored InMail (a.k.a. Messaging) Sponsored InMail lets you send personalized messages directly to your target audience’s LinkedIn inbox. Messages can include text, links and call-to-action ...

LinkedIn's outbound messaging offers a direct, personal channel to engage with potential clients, partners and influencers. LinkedIn's sponsored InMail, for instance, flaunts a 57.5% open rate ...

LinkedIn has launched a sponsored newsletters feature to help marketers and content creators extend the reach of the long-form newsletter content. Users can sponsor any member's newsletter content ...

LinkedIn has launched a Direct Sponsored Content tool as part of its Marketing Solutions to help customers engage with their target audience on the platform. The feature is an expansion of the ...

Why LinkedIn Sponsored Articles Matter. For law firms, the ability to showcase expertise and thought leadership directly correlates with attracting new clients and retaining existing ones.

Find the latest LinkedIn InMail news from Fast company. See related business and technology articles, photos, slideshows and videos.

LinkedIn launches AI tools to identify, connect to job candidates Recruiters can use the tools to craft personalized messages to the most responsive candidates. Published Aug. 14, 2023 ...