Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

Sponsored InMail will only allow marketers to send messages to users when they are logged in and using the social network. Meanwhile, LinkedIn has introduced mobile-optimisation templates with more ...

Sponsored InMail lets you send personalized messages directly to your target audience’s LinkedIn inbox. Messages can include text, links and call-to-action buttons.

Learn how LinkedIn for real estate agents is an excellent source of lead generation and professional connections to fuel your sales pipeline.

LinkedIn's sponsored InMail, for instance, flaunts a 57.5% open rate, according to 2016 internal LinkedIn data.

Why LinkedIn Sponsored Articles Matter For law firms, the ability to showcase expertise and thought leadership directly correlates with attracting new clients and retaining existing ones.

The billionaire co-founder of LinkedIn has told friends he is considering moving out of the US following Donald Trump’s election victory. Reid Hoffman is one of the Democrats’ biggest donors ...

LinkedIn has launched a sponsored newsletters feature to help marketers and content creators extend the reach of the long-form newsletter content. Users can sponsor any member's newsletter content ...

Sponsored Messaging, including organic InMail and its paid equivalent, represents another powerful format. While Sponsored InMail can be expensive, it provides direct communication with targeted ...

Find the latest LinkedIn InMail news from Fast company. See related business and technology articles, photos, slideshows and videos.

Choose the Right Ad Format: LinkedIn offers various ad formats including Sponsored Content, Sponsored InMail and Text Ads. Choose the format that aligns with your campaign goals.

Talent acquisition professionals can use two new LinkedIn tools with AI-powered features to find job candidates and reach out to them strategically, the company announced recently. Through ...