LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion.

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Shirofune, providers of a digital advertising automation management tool, has integrated LinkedIn Ads into its platform, enabling companies to manage their LinkedIn ad campaigns alongside other major ...

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...