LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn ...

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on ...

Because of its professional, content -heavy focus, LinkedIn gives B2B advertisers some unique capabilities to interact with users who are still in the funnel but have not converted. In this post, I’ll ...

The B2B customer journey is often long and complex, involving quite a bit of investigation, research, and analysis on the part of buyers. Given that, retargeting is often a highly effective strategy, ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn ...