LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

But creating effective ads on LinkedIn can be a challenge. Do ads really have to cost so much? What assets will you need? And how does retargeting work, anyway? AJ Wilcox has your answers—and more.

While scrolling through Facebook, a consumer sees an ad for an item ... including LinkedIn, Twitter, Instagram, and ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...