Collectively, we tried to build my LinkedIn presence the way I thought I was supposed to—posting marketing clichés ... My initial strategy was simple: turn up the volume.

Even posting just once a week is OK if your posts are adding value. LinkedIn influencer Jessica Morrobel advises posting at least once a week. Showcase your results with case studies and ...

LinkedIn is one the most effective platforms for reaching other businesses and professionals in your space, yet few fully leverage its networking functions to connect with their target audiences.