LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and ...

A LinkedIn spokesperson said that “this is just the beginning” and that the company “will continue to leverage generative AI to explore new ways to bring value to our members and customers ...

Paid ads on LinkedIn for luxury brands drove higher results when they strategically leveraged storytelling, music and pacing, according to new research from VidMob. The “Luxury Creative Video Insights ...

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.

Dig deeper: Top 6 B2B paid media platforms: Where and how to advertise effectively. 2. ... Video ads testing. LinkedIn has introduced more functionality for video ads in the past year-plus.

On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, ...

You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.