Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. The post 3 ways to get more from your paid social ad spend appeared ...

LinkedIn’s expanded its Ad Library database of all the ads that it’s hosted in the app, with a new Job Library segment, which provides the same oversight for its paid job listings. As you can see, you ...

leadership and business advice will be the first topics to be covered LinkedIn has announced some changes to its ad revenues with the rebrand of Wire Program to LinkedIn BrandLink, which it says ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

Most of these options have been available for some time, so nothing major was announced at the event, with LinkedIn more looking to enhance its existing video ad offerings to align with usage trends.