LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

LinkedIn -- the Microsoft-owned social platform for those networking for work or recruitment -- is now 21 years old, an aeon in the world of technology.

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Want to add some oomph to your LinkedIn marketing campaign? ... How SlideShare Can Help Power Your LinkedIn Marketing Campaigns 3 minute read. By Kaya Ismail. April 20, 2020. Content Marketing. Share.

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Emily Wood, founder of Emily Wood Marketing LLC, is a PPC and analytics expert focused helping B2B founders and marketing teams grow leads and sales from Google Ads and LinkedIn Ads.

Understanding your audience; tools, platforms, and algorithms change, but the ability to empathise with the audience and ...