To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report on Wednesday. Together, these two products allow ...

Search Engine Land » PPC » LinkedIn launches two tools to enhance marketing attribution Chat with SearchBot Please note that your conversations will be recorded. LinkedIn introduced two new ...

LinkedIn has announced several updates to help marketers better target their ads and demonstrate ROI from their efforts. The platform has enhanced its Conversions API (CAPI) to enable easier data ...