LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

LinkedIn has also updated its Revenue Attribution Report, which now allows marketers to review their CRM data over an extended period of up to 365 days. This update offers deeper insights into how ...

A new LinkedIn report combines survey responses from thousands of B2B marketing leaders. AI is transforming B2B marketing, but skills gaps and trust issues remain challenges. Data finds short-form ...

Today, LinkedIn launched Conversions API and ... They can also optimize for qualified leads and gain comprehensive insights by capturing conversions across multiple touchpoints. Revenue Attribution ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its ...