Sponsored InMail forms the latest of LinkedIn’s Campaign Manager self-service tools, which also include sponsored content, which appears in people’s main news feeds; and text ads, which run in ...

It also goes beyond sponsored content ads; one of my team members spotted some conversation ad examples while researching a client competitor. LinkedIn added the ability to further silo company ...

And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need ...

To that end LinkedIn launched a number of advertising formats in 2022, including document ads and click-to-message ... their employees as advocates and examples on the platform.

“Mutual Contact?” Don’t even think about it. Earlier this year, I used LinkedIn InMail to ask a total stranger for professional advice. I knew that titling my message “Hello” would be a ...

Search Engine Land » PPC » LinkedIn Ads rolling out generative AI, new ad formats Chat with SearchBot Please note that your conversations will be recorded. LinkedIn is testing generative AI and ...

If you’re on LinkedIn and have a complete profile, there’s a good chance you’ve received “InMail,” the platform’s messaging feature for people who aren’t first-degree connections.

On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, ...