LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

LinkedIn has also shared some ad design tips, noting that vertical-aligned ads perform best. LinkedIn says that marketers should also design their ads with “divided attention” in mind, meaning ...

On that “beyond” element, LinkedIn also highlighted its improving Connected TV placement options, which have been available since last year, and enable the e xpansion of your LinkedIn video ...

LinkedIn isn't just a place to dump your CV and forget about it. It’s not a place to schedule posts and go offline. For maximum results, get intentional. Watch what people with consistent growth ...

LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform will get a toggle to turn on copy suggestions for the ads they plan to post.

LinkedIn's trailing 12-month revenue is north of $14 billion, and as of the third quarter of fiscal year 2023, revenue increased 8% year-over-year, the publication said.

LinkedIn is expanding its partnership with the MRC accreditation audits to include new video ad metrics and gaining third-party industry-standard assurance of its measurement and reporting systems.

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency ...