LinkedIn offers several ad formats specifically designed for lead generation, such as Sponsored InMail and Lead Gen Forms.

Then, they can use a service called InMail to reach out to people with whom they are not connected. Receiving such a message would trigger an email notification from LinkedIn, which is what the ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...