LinkedIn Ads in 2023: Trends, hits and gaps to be filled ... Follower lookalikes. This is an idea I’m stealing from X (formerly Twitter), which used to have follower lookalike targeting.

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, ...

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. The post Do LinkedIn videos work better than blogs? Here’s the ...

Using LinkedIn Ads is a fairly easy process, particularly if you have experience in pay-per-click (PPC) advertising already. To get started, sign up for LinkedIn Business Manager.

• Follower ads that are designed to help draw new followers to your company page. LinkedIn has one of the best demographic targeting algorithms that I have seen on a social media platform.

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a ...

Salesforce, for example, recently found that LinkedIn’s CTV ads reached four times as many on-target impressions compared to linear TV, according to a recent case study. “On-target impressions,” in ...

LinkedIn users on Tuesday began noticing a problem with their follower counts on the platform: They were dropping rapidly, and sometimes by many hundreds of users at once. With no official word at ...

LinkedIn has introduced Live Event Ads - a new global ad format to help companies increase event registrations, build brand awareness, and drive measurable results from investments in events ...

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of Cannes Lions 2025.