New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. LinkedIn posts with links get more interactions than posts ...

LinkedIn is providing its owner with a billion willing guinea pigs, perhaps giving it an edge in the ai race. With its ...

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent ...

Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, while short-form video creation is growing at twice the rate of other post formats. Essen ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

The MRC’s accreditation is a voluntary process, which crosschecks measurement and reporting systems to ensure that they adhere to industry standards across several key areas rel ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before ...