LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads ...

1. Thought leader ads testing Thought leader ads (TLAs) have produced great engagement for our clients since we began testing them shortly after LinkedIn introduced them in 2023.

1. Thought leader ads testing Thought leader ads (TLAs) have produced great engagement for our clients since we began testing them shortly after LinkedIn introduced them in 2023.

Image Credits: Smith Collection/Gado / Getty Images LinkedIn adds polls and live video-based events in a focus on more virtual engagement Ingrid Lunden 6:05 AM PDT · May 12, 2020 ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

LinkedIn goes the extra step to give you a range from very high to very low engagement. If engagement is low across your list of target accounts, it's time to switch up your content. 2. Clicks by job ...

LinkedIn finally launched native video for individual users last August (they were the last major social platform to do so). It was a move that many experts at the time were saying came too late ...