To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts ...

Your audience gets something awesome and LinkedIn sees real engagement. Everyone wins. Make dwell time count The more someone lingers on your content the more the algorithm thinks it's a good post.

But if your main reason for using LinkedIn is engagement with quality business connections, then take action. When you reach out even in a small way, you can see the power of social media at work.

LinkedIn has once again reported ‘record engagement’ in the app, as part of parent company Microsoft’s latest earnings announcement, which has pretty much become par for the course in ...

LinkedIn has become a cornerstone for B2B marketing and company branding, audience engagement, and business growth. However, although most companies focus on posting on weekdays, often-overlooked ...

Once you have your goals, you need to track the right metrics to measure your progress. On LinkedIn, some key metrics to track include engagement rate, click-through rate, and follower growth.

Now, in April, engagement for posts about working from home is up 76% in the United States. That number is even higher in the Asia-Pacific region, at 165%. Some of the most successful working from ...

The Company Engagement Report is the latest feature from LinkedIn specifically created for B2B marketers and account-based marketers (ABM). It’s free for all users in Campaign Manager.